Episode 550: Ghost Writer Amy Suto and Her Quarter-Million-Dollar Substack

"It's all about consistency, and I know that that's the most boring answer on the planet, and the answer I didn't want to hear when I started my Substack three years ago. I just published every single week, trying out different niches, seeing what I could offer value in, until I got exactly where I wanted to land with it," says ghost writer and author Amy Suto. I got an email out of the blue, wouldn't you know, and it was this writer Amy Suto, who wanted to come on and talk about ghost writing and stuff of that nature. She is very clearly someone who doesn’t need the attention. She’s doing, let’s say, quite well for herself. She has a $250,000+ substack and is the author of the book Write for Money & Power: The Anti-Starving Artists’ Guide to Becoming a SEVEN-figure Writer. I’ll take five figures. Maybe I should read that book. Amy is a story factory. She’s a ghost writer to many high end folks. She runs online courses through her Substack like Make Substack Your Job, the 6 Week Substack Sprint Workshop, her Substack is her ecosystem and she has mastered it. A little bit more on Amy in a little bit. Amy Suto is based in San Francisco. She used to be a TV writer but eventually wanted more agency in her writing life. She serializes fiction from her Substack and offers tutorials and classes and a hub for sharing writing opportunities. I’m always a bit weary when you put all your eggs in the basket of a social media platform like Substack but I’m not the guy you want to take money advice from. Look at what I do, then do the opposite. Better yet, look at what Amy does. You can learn more about her at amysuto.com, sutoscience.com, and follow her on Instagram @sutoscience. In this episode we talk about: TV writing Ghost writing as fly on the wall Inhabiting the client’s voice Memoir touch points Needing to like the client Battling voices Charging what you're worth so you don’t get burned out Branding Conflicting memories Creative boundaries Building a substack to $260,000 revenue Asking the best questions Volume over everything And the great talk by Mark Duplass about the calvary not coming This episode will pair well with Jan Friedman’s appearance, any of Jen A. Miller’s appearances, as well Jennifer Goforth Gregory.