Durable Growth in the Age of AI: Data & Marketing Lessons From Scaling Braze

What does it take to build a company that doesn't just survive platform shifts—but compounds through them? In this episode, Coalesce CEO Armon Petrossian and CPTO Satish Jayanti sit down with Braze CEO & Co-Founder Bill Magnuson and SVP of Growth Spencer Burke for a wide-ranging conversation on building durable, data-driven growth across technology eras—from mobile to cloud to agentic AI. With 15+ years of operating experience, Bill and Spencer share how Braze leaned into fundamental shifts in customer behavior, invested early in data foundations, and resisted short-term hype in favor of long-term value creation. Topics covered: Why mobile was the first major inflection point—and what it teaches us about AI The shift from acquisition-first to retention-driven growth What durable growth actually looks like at scale How AI is changing workflows without replacing fundamentals Agentic AI, composability, and what's coming next Leadership lessons from scaling a venture-backed startup to IPO Whether you're a founder, data leader, or executive navigating rapid change, this episode offers grounded, experience-backed perspective on what actually endures.