227: Leadership, Business and Making Authenticity Scalable with Serena Cervall, Founder of Cervall & Company

Joining me on The Debra Shepherd Podcast this week is Serena Cervall. Serena is the Founder of Cervall & Company and a Strategic Advisor to female founders wanting to scale their business to 7-8 figures. She helps women build businesses that honour how they're uniquely wired, so they can scale authentically without burning out. Serena is a Gallup-Certified CliftonStrengths Coach with a Master's in Management from Macquarie University. She backs her work with research and draws on a background in sales across the founder, fitness and SaaS spaces. Having grown up with two founder parents, building businesses is in her blood. Her book, [FE]MALE-CENTRED, is forthcoming with Clark & Mackay. In this episode, Serena dives into the research and shares her story. We talk about leadership, women in business, authenticity, business growth and Serena's forthcoming book. HIGHLIGHTS What creating a meaningful life and a meaningful business looks like for Serena. What drew Serena to Clifton Strengths and to the work she's doing today helping female founders scale their businesses authentically without burning out. Leaning into your strengths and increasing your visibility. Serena talks about her forthcoming book, [FE]MALE-CENTRED which is about the challenges women face in a male centered society and how that impacts women not only in society but also in business. Research shows women-led businesses and teams perform strongly; Serena talks about the contributing factors and how we can harness them to succeed in business. What founders who scale well do differently. How women can continue to build and succeed in business despite the reality of the data and its impact on women in a male-centered society. Plus, more! SHOW NOTES Get all episode show notes here: www.debrashepherd.com.au/debra-shepherd-podcast CONNECT WITH SERENA www.cervallandcompany.com Connect with Serena on LinkedIn Instagram @SerenaCervall Instagram @CervallandCompany CONNECT WITH DEBRA Instagram @_DebraShepherd Learn more about Human Design and Coaching opportunities with Debra here.