243: Working ON vs. IN Your Business, Hustle Culture vs. the Soft Girl Era, and What $19,000 in Transaction Fees Taught Me About Growing a Business

In this episode of the Dietitian Success Podcast, I'm tackling three topics that are all connected by the same underlying theme: what it actually takes to build a business that grows, without burning yourself out in the process. We talk about how to carve out time to work on your business when your client schedule is already full, where I land on the hustle culture versus soft girl era debate and why I think both extremes are doing you a disservice, and a transparent look at a $19,000 line item on our corporate tax return and what it taught me about how to think about money in a growing business. Inside, we cover: Why nothing changes if nothing changes, and what that actually means for your schedule The people-pleasing habit that is keeping your calendar too open and your business too stagnant Why an overly open booking schedule can actually make you look less professional, not more accessible Where hustle culture gets it right and where it goes too far What the soft girl era gets right and where it becomes a convenient excuse Why I take issue with the phrase “giving yourself grace” and when I actually think it applies The real middle ground between grinding and coasting, and what it looked like when I was building DSC while working a nine-to-five with a three-hour daily commute $19,000 in transaction fees, why I am completely unbothered by it, and what my accountant said that reframed everything Why your job as a business owner is to grow revenue, not reduce expenses Links: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026 Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/ Free Starter Kit: https://www.dietitiansuccesscenter.com/