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The Digiday Podcast
Digiday
Can OpenAI build a $1 billion ad empire?
SEP 29, 202629 MIN
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Description
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. Just seven months after its initial launch, OpenAI’s ad business is running at a $1 billion annualized revenue run rate. By the end of the year, the tech company projects its ads business will rake in $.25 billion in ad revenue. That projection surges to $100 billion by 2030. The question is: Can OpenAI woo advertisers enough to make good on those ambitions?

