Amazon Hits $9.86B, Zalando Opens France DC & Moloco Certified

Amazon's October sale just crossed $9.86 billion — proof Q4 now starts early. Plus Zalando makes a massive physical bet on France, and a certification that could reshape how European brands buy retail media. In this episode: Adobe Analytics recorded $9.86 billion in total online spending across all retailers during Amazon's two-day Prime Big Deal Days on October 6–7, 2026, surpassing the equivalent 2025 event and confirming October as a major standalone shopping moment. Zalando has opened its first French distribution centre — a 140,000 square metre facility five years in the making — enabling domestic fulfilment that allows the fashion platform to compete on delivery speed with Amazon and local rivals like Cdiscount. Moloco has become the first ad tech vendor — as opposed to a retailer — to earn IAB Europe's Retail Media Certification, a credential that European brands and agencies are increasingly using as a procurement requirement when selecting retail media partners. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily