Google just launched a shopping cart that keeps buyers inside Search — and never sends them to your site. Plus, UK marketplaces like Amazon and eBay may soon own VAT collection for domestic sellers.
In this episode:
<ul>
<li>The UK government proposes extending marketplace VAT liability to larger domestic sellers, meaning platforms like Amazon, eBay and Etsy would be directly responsible for collecting and remitting VAT to HMRC on third-party sales.</li>
<li>Bonobos migrated its entire ecommerce operation to Shopify as of October 2026, building omnichannel fit profile capabilities that bridge in-store guideshop data with online purchasing.</li>
<li>Google's Universal Cart — an AI-powered tool that lets shoppers add products from multiple retailers into a single Google-managed cart — is now live in the US ahead of the 2026 holiday season.</li>
</ul>
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Google's Universal Cart goes live in the US, the UK plans to extend VAT liability to marketplaces, and Bonobos relaunches on Shopify with omnichannel fit profiles.

Google Launches Universal Cart, UK Extends Marketplace VAT

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