The Digital Remodeler | Podcast Guru

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The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age. Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market. Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.

Recent Episodes

Why Your Remodeling Marketing Sounds Like Everyone Else — And How Story Fixes It | Matt Wolfe

Most remodeling contractors lead their marketing the same way: 35 years of experience, certified, licensed, trusted local contractor. And so does everyone else on the first page of Google. The problem isn’t what you’re saying. It’s that you’re telling your story before the homeowner is ready to care. In this episode of the Digital Remodeler podcast, host Carl Willis sits down with Matt Wolfe from Brand 3 — a brand consultant who spent 25 years in Broadway theater before bringing the princip...

29 MIN

How to Dominate Your Local Remodeling Market with an Integrated Marketing Strategy

Most remodeling contractors are fighting for scraps in their local market while a few dominate — not because they’re spending more on ads, but because their marketing works as a system instead of a collection of disconnected tactics. If you’re running Google ads for kitchen remodeling, posting bathroom photos on Facebook, and hoping your website ranks for home renovation — those tactics aren’t reinforcing each other. They’re competing for attention and confusing potential homeowners about wh...

28 MIN

Why Counting Leads Is Costing Your Remodeling Business Money—The Right Way to Measure Marketing ROI

A pizza shop can measure success by order volume. Every customer sees an ad, places an order, gets their pizza, and pays. Simple. Your $75,000 kitchen remodel follows a completely different path. That homeowner researches for months, visits your website six times, drives past your job sites, gets three estimates, and then maybe signs with you. And your standard marketing report shows 47 leads from Google Ads last month — without telling you that 43 of those were tire kickers, and your three ...

15 MIN

Why Most Remodeling Contractors Waste Their Ad Spend (And How Retargeting Fixes It)

Getting people to your website is only half the battle. Most remodeling contractors invest in advertising, generate traffic, and still miss the real objective — turning qualified visitors into paying clients. That's because most homeowners aren't ready to call or request a quote the first time they visit your site. They're researching. Comparing. Taking their time. And if you're not staying in front of them throughout that journey, someone else is. In this episode from Remodeling Marketing ...

13 MIN

The Role of CRM Systems in Remodeling Marketing: Enhancing Customer Relationships and Sales

Leads don’t usually vanish, they drift when follow-up is slow, tracking is messy, or nobody owns the next step. We dig into how a CRM system helps remodeling contractors bring order to the chaos by connecting remodeling marketing, the sales process, and customer communication into one consistent workflow. If you’ve ever wondered why your pipeline feels full but your calendar doesn’t, this conversation is built for you. Carl Willis, CEO of Remodeling Marketing Team walks through what “the ri...

9 MIN