The Digital Sauce

Retail has entered a new era. For years, brands have focused on connecting channels and creating seamless experiences between stores, websites, mobile apps and marketing platforms. But as customer expectations continue to rise and AI transforms how people discover, evaluate and purchase products, simply being omnichannel is no longer enough. Today's leading retailers are moving towards a new model of unified commerce - one built around a single customer view, real-time data and personalised e...

Shopify Editions brings hundreds of updates and in this episode we help you break down which ones to prioritise for your business and why. In this episode of Digital Sauce, Shopify expert Ben Homer joins Visualsoft’s Carl Swann and Liam Quinn to decode the most impactful Shopify Editions updates and translate them into real commercial opportunities. From faster storefronts and smarter checkout experiences to AI-powered workflows and operational efficiencies, this episode digs into how retai...

The art of doing more with what you have: Maximising existing customers, data & channels for smarter engagement. Growth in 2025 isn’t just about expanding, it’s about optimising. With acquisition costs rising and retail budgets tightening, the most successful brands are the ones squeezing more value from what they already have: their customers, their data, and their existing channels. With it now costing at least five times more to acquire a new customer than to retain an existing one, t...

Customer expectations are shifting fast - and retailers can’t afford to stand still. In episode 08 of The Digital Sauce, we sit down with Moda in Pelle and Attentive to explore how brands are rethinking engagement strategies ahead of 2026. From turning anonymous visitors into known customers, to harnessing AI, SMS and email for hyper-personalised journeys, we unpack the tools, tactics and early lessons shaping a new era of customer connection. Plus, hear how Moda in Pelle is reimagining its ...

Join us for episode 07 of our vodcast series, 'The Digital Sauce', where we'll be bringing you conversations on camera with some of the industry's leading minds to discuss the latest insights, trends and topics they’ve been keeping bottled up. In episode 07 we're joined by experts from Shopify, Yotpo, and Visualsoft as we explore how unified commerce is helping top retailers turn store visits into digital conversions, increase customer lifetime value, and move faster with leaner operations.