Do we need to move away from the word 'vegan'? In conversation with Matthew Glover

Matthew Glover is an animal rights advocate who came from a family of butchers. Since becoming vegan, Matthew has been an instrumental part of the vegan movement with his work spanning across business, philanthropy and activism. Matthew is the co-founder of Veganuary, a global initiative that has encouraged millions of people to try veganism and has led to the creation of countless plant-based options. He is also the founder of Generation V, a global education charity that promotes the benefits of a plant-based lifestyle, and Veg Capital, an investment fund that supports plant-based businesses. Matthew recently co-founded Project Slingshot, a campaign that is targeting factory farming with the aim to bring it to an end in the UK by 2040. In this episode, we talk about Project Slingshot's aims and strategies, including their decision to not use the word 'vegan'. - projectslingshot.com - projectslingshot.com/take-action - projectslingshot.com/investigations/the-real-cost-of-cheap-chicken - veganuary.com ---------------------------------------------------------------------------- I've been writing about some of the work that Project Slingshot has been doing over on my Substack, which you can check out here – https://earthlinged.substack.com/p/from-bird-flu-to-bird-poo-the-chicken On my Substack, I share not only my own reflections and personal thoughts on veganism, but also my journey and struggles. You’ll get a deeper insight into the issues that matter most to me and, in doing so, I hope it helps you feel more connected to your own veganism as well. It’s a space where we can connect and explore the intersection of compassion, reason and rationality together. By joining my Substack you also support the work that I do! Through my Substack you can also receive regular free 'Good News Roundups' - a collection of positive and inspiring stories from the world of veganism. If you’d like to support my work separately to Substack, you can also make a one-off or monthly donation here or through my PayPal. 📚To order my latest book, click this link. If you’re interested in reading my previous books, you can find them here: 📚 My second book How to Argue With a Meat Eater (And Win Every Time) + if you’ve read the book, you can leave a review here! 📚 My first book This is Vegan Propaganda (& Other Lies the Meat Industry Tells You). Additionally, if you enjoyed this episode, I’d be so grateful if you could leave a review or rating. Your feedback helps the podcast reach more people, and it truly means a lot to me. If you think this episode would resonate with someone you know, please share it with them too. Thank you so much for listening to this episode and for all of your support. I look forward to speaking to you again in the next episode!