Marketing critic Dr. Mara Einstein walks us through the ways in which brands act like cults, especially when it comes to recruiting and maintaining a loyal customer base. She is the author of Hoodwinked: How Marketers Use the Same Tactics as Cults and host of the <a href="https://www.drmaraeinstein.com/podcast" rel="noopener noreferrer" target="_blank">Hoodwinked with Dr. Mara Einstein podcast.</a> You'll fine her TikTok videos especially enlightening, so <a href="https://www.tiktok.com/@drmaraeinstein" rel="noopener noreferrer" target="_blank">follow there.</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
