What should marketers stop doing right now?

Marketing has never had more tools, data or ways to create. But are they helping you make better marketing, or simply more of it? We're joined by James Lawton-Hill of APS Group, Greg James of Havas Media Network North America and Yvonne van Bokhoven of TEAM LEWIS to challenge the habits marketers should leave behind. From AI-generated content and vanity metrics to the pursuit of scale over trust, you'll hear where marketing is wasting time and what deserves more attention instead. Hosted on Acast. See acast.com/privacy for more information.