30. How to Build a Profitable Business and Change Your Money Mindset with Vanessa Bowen

What if growing your revenue isn’t actually making your business more profitable? In this episode of The Favourite Self Podcast, Carly sits down with money mindset expert and CPA Vanessa Bowen to talk about the difference between revenue and profit, why so many entrepreneurs chase top line numbers, and what it actually takes to build a wildly profitable business. Vanessa breaks down how pricing, expenses, marketing ROI, money blocks, and our ability to actually hold money can influence the financial health of a business. They also explore building personal wealth outside of your company, creating healthier money habits, and why making more money does not automatically create financial security. The conversation also turns to motherhood and generational wealth, including how our own childhood money stories shape the way we talk about money with our kids and what it can look like to intentionally create a different financial narrative for the next generation. If this episode resonates, follow and subscribe to The Favourite Self Podcast and share it with a woman who is ready to build a business that creates more than revenue. It creates real wealth. Key Takeaways • Revenue and profit tell two very different stories about your business • Your pricing should account for your time, expenses and desired profit • More revenue does not automatically create more financial security • Money blocks can show up through pricing, overspending, overdelivering and scarcity • Building wealth means creating assets outside of your business too • The way we talk about money can shape our children’s future relationship with it • Financial success starts with knowing what you actually want and why Vanessa’s Bio: Vanessa Bowen is a CPA, Master NLP Mindset Coach, Speaker, and Founder of Mint Worthy Co. She helps women entrepreneurs move beyond chasing revenue to build profitable businesses, create personal wealth, and develop greater confidence around money through a blend of financial strategy and mindset work. Vanessa’s Links: Website:   https://www.mintworthyco.com Instagram:   https://www.instagram.com/mintworthyco/ The CFO Edit:   https://mintworthyco.myflodesk.com/thecfoedit Free Profit Breakthrough Blueprint:   https://mintworthyco.myflodesk.com/profitblueprint Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast