31. How AI Is Changing SEO and What Business Owners Need to Know

How do you make sure the right clients can actually find your business on Google, ChatGPT, and other AI search platforms? In this episode of The Favourite Self Podcast, Carly sits down with Web of Words SEO strategist, AI optimization expert, and copywriter Jen Standing to break down how online search is changing and what business owners need to know about SEO, AI search optimization, and generative engine optimization, or GEO. They explore why clear brand messaging and human centred content matter more than ever, how reviews and website copy can influence your online visibility, and why optimizing for AI search is an extension of traditional SEO rather than an entirely separate strategy. Jen also shares practical ways to improve your website now, from updating outdated messaging and publishing helpful blog content to gathering stronger client testimonials. If you want your website to do more than simply exist and start helping the right people discover, trust, and choose your business, this conversation is a great place to start. Key Takeaways • AI search is expanding the way businesses get discovered online • Strong SEO starts with clear, consistent brand messaging • Human centred content matters more than ever • Reviews can strengthen your visibility in AI search • Blogging is still a powerful SEO strategy • Your website should reflect where your business is today Jen’s Bio:  Jen is an SEO Strategist, AI Optimization Expert, and copywriter on the Web of Words team. She helps business owners step into their ultra visible era by making sure the right people can find them through Google, AI search, and other online platforms. Blending strategy with a human centred approach, Jen helps clients strengthen their online visibility without losing the personality and voice that make their brands unique. Her goal is to help businesses attract more aligned leads, build confidence in their online presence, and create a strong foundation for their next stage of growth. Jen’s Links Instagram: www.instagram.com/optimizedbyjen  Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast