AGT Foods CEO Murad Al-Katib on Value-Added Food, Plus Record Food Bank Use and Quebec’s Maple Syrup Shock

Murad built AGT on one bet: that Prairie farmers would replace summer fallow with lentils, chickpeas, peas and beans. The company now runs 41 manufacturing facilities on five continents, with Prem Watsa’s Fairfax Financial as its partner. He makes the case for adding value to even a fraction of Canada’s harvest, for fixing east-west trade infrastructure from Churchill to the Atlantic Gateway, and for a real industrial strategy. In the news Canadian Food Sentiment Index: The fifth edition finds coupon use down from 30.5% to 20.3% as shoppers settle on private label. Omnivores have fallen to 56.7% of Canadians, and GLP-1 use could reach five million by 2030. HungerCount 2026: Food Banks Canada reports 2.35 million visits a month. B.C. posted the largest increase at 14%, and children make up a third of those served. Quebec maple syrup: The province’s strategic reserve is empty. Demand is outpacing supply, and new production is held back by the cost of equipment and the wait for it. Plus: an egg-plant lockout in Quebec and the Save-On-Foods loyalty-program breach and France grocery cyber-attack. Topics include: AGT Foods and the protein revolution Canada–India trade and agri-food exports Value-added food processing and industrial strategy Food insecurity and food bank use Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.