<p>Every copywriter has heard the same question: “What’s the best book to learn copywriting?”<br>In this episode, we dive into nine essential books every copywriter should read, from timeless classics like Breakthrough Advertising to modern mindset shifters like Alchemy and Key Person of Influence.<br>But the real gem of this conversation?<br>The controversial advice at the end: why the best way to become a great copywriter might just be to stop reading and start writing.<br>Books Mentioned<br>1. The 4-Hour Workweek — Tim Ferriss<br>2. The Advertising Solution — Brian Kurtz &amp; Craig Simpson<br>3. Purple Cow — Seth Godin<br>4. Alchemy — Rory Sutherland<br>5. Key Person of Influence — Daniel Priestley<br>6. The Ultimate Sales Letter — Dan Kennedy<br></p><p><br>Key Takeaways<br> Principles don’t age. Copywriting trends change, but human behaviour doesn’t.<br></p><p>Being “safe” kills creativity. Stand out like a Purple Cow.<br></p><p>Learn to think, not just to write. Behavioural insights &gt; formulaic hacks.<br></p><p>Position yourself as a key person of influence. Niching down multiplies opportunity.<br></p><p>Stop reading so much — start writing. Mastery comes from doing, not just studying.<br>The Controversial Truth<br> “If you want to get great at copy, stop reading and start writing.”<br>Books can inspire, but writing every day builds intuition, persuasion, and rhythm.<br></p><p>Analyse ads. Deconstruct headlines. Rewrite winning emails.<br>That’s how real copywriters get good.<br>Connect &amp; Continue<br>* 💬 Which copywriting book changed your career? Drop it in the comments.<br>* 🔔 Subscribe for more grounded conversations about writing, marketing, and business growth.<br></p>