<p>If you think <strong>email marketing is outdated</strong>, think again.</p><p><br />In this episode, Mike sits down with <strong>Kennedy</strong>, co-founder of <strong>Email Marketing Heroes</strong>, a former comedy mind-reader who’s helped thousands of coaches, course creators, and business owners turn brand-new subscribers into loyal customers within 30 days.</p><p><br />They dig into the <strong>psychology </strong>that makes people<strong> open, click, and buy</strong>, plus the simple campaign structures that make email <strong>your highest-ROI channel </strong>(without feeling spammy or salesy).</p><p><br />Whether you’ve got 100 subscribers or 100,000, this episode will help you write emails that <strong>connect, convert, and keep people coming back for more.</strong></p><p><br /><strong>What You’ll Learn in This Episode:</strong><br />* The Terrible Friend Campaign: how to <strong>re-engage a cold list</strong> the right way<br />* The BED Formula (Beliefs, Evidence, Desire) that makes every <strong>offer easier to sell</strong><br />* How to write emails that <strong>build trust</strong> before you pitch<br />* Why copying other people’s emails is the f<strong>astest way to fail</strong><br />* The truth about <strong>market research</strong> (and what most copywriters miss)<br />* How to discover <strong>“hidden copy”</strong> directly from your customers’ words<br />* Using <strong>AI as a research </strong>and automation tool, not a replacement for creativity<br />* How to turn <strong>aspirational offers </strong>into urgent, irresistible ones<br />* The <strong>emotional triggers</strong> behind every sale, from certainty to shame</p><p><br /><strong>Key Takeaways:</strong><br />* <strong>Email isn’t dead</strong>, bad email is.<br />* Build belief, show evidence, create desire - in that order.<br />* <strong>Consistency beats complexity</strong>. Show up, add value, and reintroduce yourself when needed.<br />* Every email should focus on <strong>one point</strong>, one emotion, and one clear action.<br />* The best copy isn’t written. <strong>It’s discovered </strong>through your audience.</p><p><br /><strong>Resources &amp; Mentions:</strong><br />Free Training: <a href="http://emailmarketingheroes.com/coffee" target="_blank" rel="ugc noopener noreferrer">emailmarketingheroes.com/coffee</a><br /> — Kennedy’s full course on converting new subscribers into buyers<br />Email Marketing Heroes Podcast: emailmarketingheroes.com</p><p><br />Follow Kennedy: <a href="https://www.instagram.com/emailmarketingheroes/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/emailmarketingheroes/</a></p><p><br /><strong>🎧 Enjoyed this episode?</strong><br />Share it with a fellow copywriter or business owner who needs to hear this.<br />* Watch the free ABP Masterclass: <a href="http://thefreedomkickstarter.com/abp-masterclass" target="_blank" rel="ugc noopener noreferrer">thefreedomkickstarter.com/abp-masterclass</a><br />* Join the ABP Waitlist: <a href="http://thefreedomkickstarter.com/abp-waitlist" target="_blank" rel="ugc noopener noreferrer">thefreedomkickstarter.com/abp-waitlist</a></p>