<p>What is copywriting.. really?</p><p><br></p><p>In this solo episode, Mike breaks down what copywriting actually means, what makes great copy tick, and why the <strong>best copywriters</strong> in the world aren’t just writers… <strong>they’re psychologists, marketers, and storytellers.</strong></p><p><br></p><p>You’ll learn the real skills behind persuasive writing, how to start building your own portfolio, and what separates <strong>high-earning copywriters</strong> from those who never get off the ground.</p><p><br></p><p>If you’ve ever wondered how words can make people click “buy now,” this episode is your crash course in understanding the <strong>art and business of copywriting. </strong></p><p><br></p><p><strong>What You’ll Learn:</strong></p><p>* The simple definition of copywriting (and why most people overcomplicate it)</p><p>* How persuasion and psychology drive every great piece of copy</p><p>* The two main types of copywriting, and which one pays more</p><p>* Why clarity always beats cleverness</p><p>* The single most important skill every copywriter must master</p><p>* How top copywriters research their audience and uncover real pain points</p><p>* The power of structure and why frameworks like AIDA still work</p><p><br></p><p>5 practical techniques that instantly <strong>level up your writing:</strong></p><ol><li>Focus on benefits, not features</li><li>Use simple language</li><li>Add authentic social proof</li><li>Tackle objections directly</li><li>Be specific with proof and numbers</li></ol><p><br></p><p>The 3 paths (and how to pick the right one)<strong> to start your career: </strong></p><ol><li>Agency</li><li>In-house, </li><li>Freelance</li></ol><p><br></p><p><strong>Key Takeaways:</strong></p><p>* Copywriting isn’t about fancy words, it’s about human behaviour.</p><p>* The best copywriters are obsessed with research, not writing.</p><p> * Good copy connects, clarifies, and compels action.</p><p> * You don’t need a degree or experience, you need curiosity and consistency.</p><p> * The fastest way to learn copywriting? Write every day.</p><p><br></p><p><strong>Resources &amp; Links:</strong></p><p>👉 Watch the free ABP Masterclass: https://www.thefreedomkickstarter.com/abp-masterclass</p><p> 👉 Join the ABP Waitlist: https://www.thefreedomkickstarter.com/abp-waitlist</p><p><br></p>