The Freight Coach Podcast

Let's get straight to the real side of the transportation industry with today's guest, Cori Eckley-Ritchards from NATCO (North American Transport Concepts)! Cori breaks down the daily chaos of open-deck heavy haul freight, what it truly takes to build a reputable freight brokerage, the rising threats of double brokering, widespread freight fraud, and the massive divide between ethical TIA brokers and fly-by-night chameleon operators. Bringing 23 years of hands-on logistics experience to the table, Cori emphasizes that absolute transparency, open communication with shippers and carriers, and tackling problems head-on are the only ways to separate a legitimate business from the bad actors tarnishing our market. If you want to know how top-tier professionals manage daily capacity risks, handle complex 14-foot-wide freight, and elevate industry standards without making excuses, you need to hear this episode! Connect with Cori Website: https://natcotransport.com/ Email: [email protected] 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you effectively plug automation into your freight business without losing the human element? What does the future of modern workflows look like in logistics? Let's dive into modern workflows inside of freight alongside Mike Berg of Revenova, sharing how you can practically implement transportation automation to bring immense value to your customers, carriers, and internal teams without getting swallowed up by the competition! While technology and automated logistics software are still in their infancy across the transportation space, utilizing these tools to handle mundane tasks gives your team their time back for true revenue-producing activities. However, this is all about the crawl, walk, run approach—taking it one step at a time to differentiate your supply chain operations while still ensuring a real human is there to pick up the phone when a load inevitably goes wrong. Tune in to learn why stepping out of the spreadsheet and embracing freight tech is the ultimate equalizer for your brokerage! Connect with Mike Email: [email protected] LinkedIn: https://www.linkedin.com/in/mike-berg-848827b/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we are diving straight into the biggest threat crippling our industry right now: cybersecurity in transportation! Industry experts Joe Ohr and Mike Zupon explain how evolving AI, deepfakes, and outdated tech are leaving fleets wide open to catastrophic cyber attacks and cargo theft. Are you 100% confident your dispatchers wouldn't click a perfectly disguised phishing link? Is your fleet's data actually protected, or are you just blindly hoping you aren't the next target? We have to stop treating freight cybersecurity like an embarrassing IT headache and start treating it as a vital company culture issue. If you want to stop attackers dead in their tracks, you must build up your defenses, thoroughly vet your software vendors, and train your teams relentlessly to spot these threats before they cripple your operations. Make sure you get out to the NMFTA Cybersecurity Conference in Long Beach next week to join the ultimate collaborative fight against these vulnerabilities! NMFTA Cybersecurity Conference: https://cyber.nmfta.org/cybersecurity-conference 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are organized crime rings hacking your ELDs to pull off massive cargo theft, and could a single cyber attack take down your entire food distribution supply chain? We're back to break down a recent Overdrive Online article where federal prosecutors finally handed down solid nine and 10-year prison sentences to a Philly cargo theft ring that actively tracked truck drivers and exploited mandatory 10-hour ELD rest breaks to steal high-value freight. We are also diving into a crucial FreightWaves piece highlighting how cybersecurity executives are warning food service distributors that cyber attacks are rapidly evolving into severe supply chain disruptions that can completely cripple warehouses and trucks. It is time for our industry to step up, collaborate on these intrusions, and build real resilience into our networks before digital threats shut down our logistics operations! Resources / References https://www.overdriveonline.com/hours-of-service/article/15835095/phillyarea-cargo-thieves-sentenced-hos-eld-regs-weigh-in https://www.freightwaves.com/news/food-distributors-warn-cyberattacks-can-quickly-become-supply-chain-disruptions 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Cameron Pechia is back to talk about the heavy-hitting legal realities shaking up the trucking industry right now, including the recent C.H. Robinson lawsuit and what it actually means for freight broker liability and shipper responsibility when a load goes completely sideways! We're keeping it frank about the absolute nightmare of double brokering, why you need strict, documented guardrails for vetting carriers, and the massive legal fallout if your brokerage gets caught slipping. We also tackle the growing threat of AI hackers in the supply chain and why having a rock-solid cyber liability insurance policy is completely non-negotiable in today's market. If you want to protect your freight business from catastrophic risk, insulate your customers, and operate like a true professional, you cannot afford to miss these insights! About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his "WHY" and what makes him get up in the morning and try to win each and every day. At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry. Connect with Cameron Website: https://www.valleytruckinginsurance.com/ LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/ Email: [email protected] 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/