The Freight Coach Podcast

Are you keeping up with the massive shifts happening right now in the US supply chain? How is the evolution of the ELD mandate actively transforming fleet operations? Nate Veeh from Geotab dives into their latest supply chain report, which is fueled by hardcore trucking data from over six million connected commercial vehicles. We keep it straightforward as we break down how the freight market is rapidly shifting from traditional cross-country long-haul routes to regional hub-and-spoke models, a move driven largely by consumer demand for faster last-mile delivery. Nate brings the receipts, sharing incredible logistics data—like a 40% jump in last-mile delivery trips in Los Angeles—and explains why box trucks are becoming a dominant force in the transportation industry. Whether you are benchmarking your own fleet's utilization rates against the broader market or trying to navigate cross-border freight and port volumes, this conversation gives you the exact supply chain insights you need to optimize your fleet and stay ahead in today's highly competitive market! Connect with Nate Website: https://altitude.geotab.com/ LinkedIn: https://www.linkedin.com/company/geotab/home/ / https://www.linkedin.com/in/nathanveeh/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Reed Loustalot from Truck Parking Club joined us at the IANA Intermodal EXPO 2026 to tackle one of the biggest bottlenecks in the industry! We dive right into the importance of creating authentic corporate content and immediately pivot to the massive truck parking shortage that stresses out truck drivers on a daily basis. Reed breaks down exactly how Truck Parking Club is solving this nationwide crisis by turning vacant real estate into secure, on-demand parking and drop yards, giving drivers absolute peace of mind while protecting their hours of service. Whether you are a freight broker, a shipper, or an owner-operator, this episode reveals how leveraging these secure parking solutions not only prevents cargo theft but adds massive, straight-up value to your day-to-day freight operations! Connect & Resources Reserve parking or monetize yard space: https://truckparkingclub.com/ Learn more about IANA Intermodal EXPO: https://www.iana.org/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Leaving your freight business wide open to cyber attacks, or worse, wondering what happens when a ransomware attack literally shuts down your entire operations? Keith Archibald from Ballast Services dives into the massive correlation between cyber security, identity theft, and freight fraud that is completely disrupting the logistics industry. Keith and I talks about the critical cybersecurity gap in the mid-market and how state-sponsored hackers are directly targeting our supply chains. We break down the real, everyday threats you need to watch out for, like social engineering through email, the absolute necessity of adopting a zero trust framework, and why building an Incident Response Plan (IRP) is a non-negotiable for your survival. Harden your IT environments, train your employees, and stop these bad actors in their tracks. Tune in to learn exactly how to protect your freight business today! Connect with Keith Website: https://www.ballastservices.com/ LinkedIn: https://www.linkedin.com/in/keitharchibald/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Tired of the endless friction between freight brokers and carriers? Wondering why broker transparency often feels like a myth, or if your hard-earned detention pay is actually making it into your pocket? Today, let's talk about my real takeaways from the recent Broker Carrier Summit in Dallas. We are calling out the everyday BS that drags our supply chain down, focusing heavily on the massive disconnect between owner-operators, dispatch services, and freight brokers. It is time to address shady industry practices, like facilities hiding behind unpaid detention or brokers pocketing accessorials without telling the drivers who actually did the heavy lifting. If you're a driver busting your tail out on the road, you deserve complete transparency regarding your pay and load requirements without anyone playing games. Our goal is to clean up the freight industry from the ground up, strip away the toxic myths, and build a cohesive network where honest brokers and reliable motor carriers can finally thrive together! 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Sashi Wishart talks about her revolutionary new freight tech platform, Pulsepoint AI, which is completely changing the game for customer retention and enterprise business reviews. We dive into the massive disconnect in the transportation industry regarding Quarterly Business Reviews (QBRs), discussing a staggering statistic that 87% of enterprise shippers feel their needs simply aren't being met by their logistics providers. We keep it frank today because pricing is no longer proprietary; long-term success for freight brokers and carriers comes down to open communication, deep relationship alignment, and addressing supply chain risks head-on rather than avoiding tough conversations. Stop guessing what your customers are thinking and start leveraging a straightforward platform to automate your QBRs and drive real strategic growth. Tune in to hear how PulsePoint AI is creating a brand-new category in freight tech! About Sashi Wishart Sashi Wishart is the Founder and CEO of Wishart Consulting Group, an industry leading consulting firm focusing on the Transportation and Logistics sector. Sashi has over 20 years of experience leading transformational change and scaling up large global organizations (P&L size of $400 million) as a Senior Executive in Commercial and Operational roles with CH Robinson, NFI, Odyssey Logistics, Transportation Insights/NTG, Transporean (Trimble) and PE firms. Sashi focuses on identifying gaps and opportunities that exist within companies and aligning people, processes and technology to increase market share. Sashi has extensive experience in creating long term customer partnerships with C-suite level engagements with Fortune 500 and mid-market clients across multiple industries including Manufacturing, Automotive, Chemical, CPG, and Food & Beverage. Sashi brings together a group of industry experts and partners under Wishart Consulting Group to focus on providing Fractional C suite or project based engagements to help the next generation of Brokerages, 3PLs and 4PLs scale up faster. Our approach centers on understanding client needs and identifying gaps that are negatively impacting growth and leveraging technology and AI-driven transformation to streamline operations and achieve ambitious revenue goals for our clients. In addition, we provide in-depth product evaluations, we identify opportunities to enhance software utilization, efficiency, accuracy, and communication. Our strategic approach includes benchmarking current performance against desired outcomes, enabling organizations to develop a clear roadmap for optimization and growth. By refining software strategies, we help businesses maximize their technology investments and drive operational success. Connect with Sashi Website: https://pulsepointai.io/ LinkedIn: https://www.linkedin.com/in/sashi-wishart-04811a48/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/