“Break the rules. You cannot fail. There’s no such thing as failure. Try things out and eventually it’ll all make sense.” - Will Gompertz Shakespeare. Adele. James Bond. Ed Sheeran. Shade Adu. Idris Elba. Harry Potter. Harry Styles - the UK’s cultural creations are some of the finest in the world. Despite its global achievements, financial support for the Creative Sector continues to dwindle. With culture creations arguably being the UK’s greatest global asset - how can we get it the support it deserves? How can agencies such as freuds continue to improve their creative work? How can we all live more creative lives? In a wide ranging discussion, Will Gompertz - former BBC Arts Editor & Artistic Director of the Barbican Centre - sat down with freuds’ Zulum Elumogo to discuss the power of the Arts to transform and energise communities, the role creativity can play in our lives and the future of this vital industry.