Kavi Thakrar - The Secrets Behind Dishoom’s Extraordinary Success

How did Dishoom go from an empty restaurant in Covent Garden to one of Britain's most successful and sought-after restaurant empires, with customers queuing for THREE HOURS just to get a table? This week on The Go-To Food Podcast, we're joined by **Dishoom co-founder Kavi Thakrar** to uncover the extraordinary story behind the Indian restaurant phenomenon that's transformed British dining. From watching customers queue outside Jamie Oliver's restaurant next door while Dishoom sat empty, to creating Britain's most iconic breakfast, the Bacon Naan Roll, Kavi reveals the brilliant ideas, unconventional marketing strategies and extraordinary attention to detail behind Dishoom's success. We discover: - 🎲 The genius psychology behind Dishoom's famous dice game, which gives customers the chance to win their entire meal for free. - ☕ Why free chai and three-hour queues have become part of the Dishoom experience. - 🥓 How the legendary Bacon Naan Roll became one of Britain's most famous breakfast dishes. - 🛍️ The surprising reason Dishoom deliberately removed the handles from its delivery bags. - 🇮🇳 Why Dishoom takes hundreds of employees to Bombay and how its unique culture drives success. - 🍛 The astonishing story of eating 693 dishes in just seven days. - 🗽 The ambitious plans to take Dishoom to New York and conquer America. It's a fascinating conversation about hospitality, entrepreneurship, restaurant marketing and the secrets behind building one of the most beloved restaurant brands in the world. Whether you're obsessed with Dishoom, love Indian food or want to understand what makes a truly great restaurant, this is an episode you won't want to miss. **Subscribe to The Go-To Food Podcast** for exclusive conversations with the world's greatest chefs, restaurateurs and food personalities. Learn more about your ad choices. Visit megaphone.fm/adchoices