The Daily Dose #353 | Do You Really Know Who Your Building Business Is Designed For?

Most builders can tell you who their customer is. But there’s a big difference between knowing your customer and actually designing your business around them. In this short episode of The Good Builder Podcast, Az looks at Queensland builder Mayde and the strategy behind its first-home buyer model. Mayde has built a clearly defined offering: 26 home designs, published pricing, two specification levels, narrow-lot options, standard facade choices and a simplified selections process. None of those things is revolutionary on its own — but together they reveal something interesting about the way the business has been designed.   The bigger question for builders is: how much of your business has genuinely been designed around the customer you say you serve? Az explores what builders can take from Mayde's approach, including product strategy, reducing unnecessary choice, simplifying the customer journey and whether greater standardisation could also play a role in construction productivity. Because sometimes growing a better building business isn't about adding more. It might be about getting much clearer on who you're trying to be really good for. Episode proudly brought to you by Australian Building Research. #TheGoodBuilder #BuildingBusiness #AustralianBuilders #ConstructionBusiness #BusinessStrategy #HomeBuilders #ConstructionIndustry #BuilderProductivity #CustomerExperience #ResidentialConstruction #BuildingIndustry #QueenslandBuilders