Fashion Brand Scaling: Blending Creativity and Data with Amy Riordan

In this episode of The Growth Class, host Phil Masiello interviews Amy Riordan, Chief Executive Officer of Sachin & Babi.  They explore how the luxury fashion brand evolved from a wholesale-reliant business into a stronger direct-to-consumer and e-commerce operation, and how data can inform creative and product decisions without compromising a brand’s identity.  Amy shares insights on using e-commerce analytics to understand customer behavior, refine merchandising and pricing strategies, identify product-market fit, and make smarter inventory decisions. She also discusses the changing role of video in digital marketing, the challenges traditional wholesale businesses face when accessing customer data, and how fast fashion has reshaped consumer expectations around quality, craftsmanship, and price.  Sachin & Babi website: https://www.sachinandbabi.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth