Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara)

The CMO of Samsara joins GTMnow to walk through exactly how she ran an AI transformation inside a public company, from a 2.5 week boot camp to 113 agents in production, all while keeping headcount flat and pushing pipeline and revenue up. Meagan has led teams through platform shifts before (PLG, social, Covid) at MongoDB, DocuSign, Nieman, and now Samsara, and she argues AI is categorically different: not a new channel, but a production shift that changes how the work itself gets done. She gets tactical on the change-management sequence (learn by doing before you cap anything), how agents live in Slack for every function, the ABM pages that went from 2-3 weeks to under 30 minutes, the KPIs she tracks, how she interviews for AI fluency, and her message to anxious operators: this is a chance to leapfrog, not a threat. What you'll learn: Why AI is a production shift, not just a new channel, and what that changes about running a team The change-management order that works: let people learn and play before you put cost caps on Inside the 2.5-week AI boot camp (vibe-coded LMS, hands-on agent build, present-back) that trained half the org Why she democratized agent-building into every function instead of centralizing an AI team How 113 agents run in Slack across events, sales, ADR support, and creative The rebrand that hit the market in 3.5 weeks instead of six months ABM landing pages from 2-3 weeks to under 30 minutes, and content from weekly to 10 a day How she keeps headcount flat: backfill differently, raise the bar on output How she interviews for AI fluency, and why you can't earn a top calibration score without building agents Her advice to anxious operators: build agents to leapfrog leadership, don't wait Connect with Meagan: LinkedIn: https://www.linkedin.com/in/meageneisenberg Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona Thank you to our sponsor: @NooksHQ - discover how revenue agents can transform your GTM at nooks.ai/gtmfund About the guest: Meagan is the Chief Marketing Officer of Samsara, a public company on the NYSE. She has led marketing through major platform shifts at MongoDB, DocuSign, and Nieman, and has a background in MIS and computer science, starting her career as an IT engineer before moving into marketing. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us: https://gtmnow.com LinkedIn: https://www.linkedin.com/company/gtmnow X: https://x.com/GTMnow_ IG: https://www.instagram.com/gtmnow_  Tiktok: https://www.tiktok.com/@gtmnow_ YouTube: https://www.youtube.com/@GTM_now The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.