S03 EP10 with Flor Llosas - Stop DIYing Your Growth

When the guest doesn't show, the producer comes out to play. Michael Cupps and marketing strategist Florencia Llosas get into what it costs when a founder is the entire go-to-market function: closing deals, managing relationships, holding the pipeline together personally. Through a real diagnostic on a $5 million agency, they trace $2.3 million in untapped profit back to two problems: customer concentration and a sales process that stops working the moment the right person steps away. The conversation moves into AI in sales and marketing, CRM data quality, why referral pipelines have a ceiling, and what founders get wrong when they add channels before building a system. Plus a live GTM webinar coming in late September. The Habit Architect is sponsored by Enterprise Diagnostics and Time Bandit Check out our Live Show Events here: The Habit Architect Live Show Subscribe to our Newsletter: The Habit Architect Newsletter