What do a 450-pound tire, a back injury, and 60-second squats have in common? For Michael Cassidy — everything. In this episode of Happy Accidents, Michael shares how a devastating back injury, a pandemic career pivot, and a total lack of time to work out led to the unexpected birth of his fitness brand: the 60 Second Workouts App. We explore: <ul> <li>The accident that kickstarted his health journey</li> <li>Why "not having time to exercise" became his biggest business idea</li> <li>How he used LinkedIn to build an audience in tech + wellness</li> <li>The science behind micro workouts and why they actually work</li> <li>The power of small experiments and weird pivots that pay off</li> </ul> Michael proves you don't need a perfect plan. Sometimes, the detour is the path. Connect with Michael here: LinkedIn: <a href= "https://www.linkedin.com/in/michaelcassidy88/">https://www.linkedin.com/in/michaelcassidy88/</a> YouTube: <a href= "https://www.youtube.com/@activeintech">https://www.youtube.com/@activeintech</a> Website: <a href= "https://michaelcassidy.co/">https://michaelcassidy.co/</a> 🔔 Subscribe for more unexpected success stories!

<description>&lt;p&gt;&lt;strong&gt;What do a 450-pound tire, a back injury, and 60-second squats have in common?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;For Michael Cassidy — everything.&lt;/p&gt; &lt;p&gt;In this episode of Happy Accidents, Michael shares how a devastating back injury, a pandemic career pivot, and a total lack of time to work out led to the unexpected birth of his fitness brand: the 60 Second Workouts App.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;We explore:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;The accident that kickstarted his health journey&lt;/li&gt; &lt;li&gt;Why "not having time to exercise" became his biggest business idea&lt;/li&gt; &lt;li&gt;How he used LinkedIn to build an audience in tech + wellness&lt;/li&gt; &lt;li&gt;The science behind micro workouts and why they actually work&lt;/li&gt; &lt;li&gt;The power of small experiments and weird pivots that pay off&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Michael proves you don't need a perfect plan. Sometimes, the detour is the path.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Michael here:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;LinkedIn: &lt;a href= "https://www.linkedin.com/in/michaelcassidy88/"&gt;https://www.linkedin.com/in/michaelcassidy88/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;YouTube: &lt;a href= "https://www.youtube.com/@activeintech"&gt;https://www.youtube.com/@activeintech&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Website: &lt;a href= "https://michaelcassidy.co/"&gt;https://michaelcassidy.co/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;🔔 Subscribe for more unexpected success stories!&lt;/strong&gt;&lt;/p&gt;</description>

He Flipped a 450lb Tire, Got Injured… Then Accidentally Built a Fitness Brand

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