Two Account Managers, Same Job, Wildly Different Results

Every agency has one account manager who retains and grows every account she touches, and another who's losing them one at a time. The difference isn't talent. It's whether they know exactly what they're accountable for.In this episode, we break down the framework we built for DOT & Company's internal CAM School: the mindset shift that separates replaceable account managers from indispensable ones, the two accountabilities every account manager should be measured against, and how to reframe upselling so it never feels like a pitch.You will learn:-The one question that separates account managers who get replaced from ones who don't-The two accountabilities every account manager should be measured against: retention and growth-How to translate deliverables into revenue language your clients (and future buyers) actually respond to-A simple weekly exercise to surface growth opportunities your account managers are already sitting on-A low-pressure script for reframing upselling as noticing, not selling