Why Your Account Managers Aren’t Growing Your Accounts - with Jenny Plant

Your account managers sit closer to your clients than anyone else on the team, yet your accounts may still be flat. We sit down with Jenny Plant, founder of Account Management Skills and host of the Creative Agency Account Manager podcast, to look at what actually stops account growth after 30 years in agency account management.Jenny ran an agency before she walked away to train the people closest to the client. Now she starts every engagement with a two-week diagnostic, because the team is usually not the problem. We cover her three levers for growth, what the best account managers have in common, what AI means for the role, and how account management shapes the value of an agency you plan to sell.You will learn:-Why training alone rarely fixes an account manager who is not growing accounts-The three levers behind account growth: commercial clarity, consultancy capability and cultural continuity-How a reporting line or a capacity gap can quietly block cross-selling-What great account managers have in common, and why it is hard to screen for on a resume-Why buyers are really buying your client relationships, and what to audit before you sell