76. Stop choosing between intuition & strategy

In this episode, I talk about something I hear constantly from entrepreneurs: feeling torn between following your intuition and being strategic - like the two can't coexist. I share why that disconnect usually isn't a sign that you need to choose one over the other. It's actually a sign that something in your business - your ideal client, your positioning, your offer - has become misaligned. When you're truly connected to what you do, following your intuition and being strategic naturally start to look the same. I also get personal about how my own positioning has evolved as I've grown, why I almost never spoke about mindset and philosophy in my brand for years even though it's always been a huge part of me, and why premium positioning requires you to stop making yourself digestible. If you've ever felt uninspired doing "the strategic thing" and wondered why - this episode is for you.