<description>&lt;p&gt;The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.&lt;/p&gt; &lt;div&gt;00:00:00 Cold Open&lt;/div&gt; &lt;div&gt;00:00:10 Title Sequence&lt;/div&gt; &lt;div&gt;00:00:30 Show Notes VO&lt;/div&gt; &lt;div&gt;00:01:15 Intro Into Interview&lt;/div&gt; &lt;div&gt;00:41:05 Outro&lt;/div&gt;</description>

The Home Service Expert Podcast

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham

NOV 4, 202541 MIN
The Home Service Expert Podcast

E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham

NOV 4, 202541 MIN

Description

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open 00:00:10 Title Sequence 00:00:30 Show Notes VO 00:01:15 Intro Into Interview 00:41:05 Outro