<description>&lt;p&gt;Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.&lt;/p&gt; &lt;p&gt;00:00 Introduction to Dr. Robert Cialdini&lt;/p&gt; &lt;p&gt;03:00 Principles of Ethical Influence&lt;/p&gt; &lt;p&gt;09:00 The Power of Reciprocity&lt;/p&gt; &lt;p&gt;15:00 Commitment and Consistency&lt;/p&gt; &lt;p&gt;21:00 Social Proof and Authority&lt;/p&gt; &lt;p&gt;27:00 Unity: The New Principle&lt;/p&gt; &lt;p&gt;33:00 Personal Insights and Anecdotes&lt;/p&gt; &lt;p&gt;39:00 Practical Applications of Influence&lt;/p&gt;</description>

The Home Service Expert Podcast

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini

DEC 1, 202561 MIN
The Home Service Expert Podcast

How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini

DEC 1, 202561 MIN

Description

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.

00:00 Introduction to Dr. Robert Cialdini

03:00 Principles of Ethical Influence

09:00 The Power of Reciprocity

15:00 Commitment and Consistency

21:00 Social Proof and Authority

27:00 Unity: The New Principle

33:00 Personal Insights and Anecdotes

39:00 Practical Applications of Influence