E862 - How to Repurpose Podcast Transcripts Into Articles for LinkedIn and Substack

Episode 862 - How to Repurpose Podcast Transcripts Into Articles for LinkedIn and Substack Turn Podcast Episodes Into Articles Dave explains how he turns strong podcast episodes into written articles for LinkedIn and Substack. He uses the process to reach readers who prefer articles over audio or video, while continuing to publish daily episodes across The How To Podcast Series, Living The Next Chapter, and Dad Space. The How To Podcast Series has released an episode every day for a full year. During November, Dave is also publishing daily episodes on his other shows, bringing the combined total to 90 episodes for the month. He invites new listeners to explore the archive and share the show with anyone considering starting a podcast. Start With Your Best Episodes Dave begins by reviewing his best performing episodes on YouTube and his podcast hosting platform. He looks for topics that attract attention, generate interaction, and clearly connect with his audience. Once he identifies a strong episode, he takes its transcript and uses Perplexity to shape it into an article. He keeps the prompt focused on the transcript alone, so the article stays rooted in his own words and ideas. Make AI Writing Sound Like You Dave treats the AI generated draft as a starting point. He removes phrases that do not match his voice, cuts unnecessary formatting habits, and rewrites sections until the piece sounds like the person listeners hear on the show. He stresses that AI can structure a transcript, yet the podcaster still needs to edit it. Dave calls this process putting “Dave” back into the article. His goal is writing that feels natural, conversational, and consistent with how he speaks at meetups or in person. Publish Where Readers Already Are After editing, Dave posts the article on LinkedIn and republishes a lightly adjusted version on Substack. Both platforms are free to join, which makes them practical starting points for podcasters who want to test written content. He has begun seeing traction from the articles. He also notes that LinkedIn brings unwanted sales messages and connection requests from people more interested in selling services than engaging with his work. Dave ignores those approaches and keeps his focus on genuine audience growth. A Three Part Content Approach Dave encourages podcasters to think beyond audio alone. Some audience members listen, some watch video, and some prefer to read. He compares these options to the legs of a stool, with each one supporting a broader way for people to discover and enjoy a show. A podcast newsletter can be an easy entry point. Rather than converting every future episode into an article, Dave suggests starting with a few proven back catalog episodes. If those articles get a response, create more. If nobody engages, adjust the approach or spend less time writing. Use What You Already Have Dave repeats a guiding idea throughout the episode: do what you can with what you have, where you are. A podcaster can publish one article a month, use a free AI tool, and build a simple workflow over time. He uses the free version of Perplexity and Adobe’s transcript service. He suggests starting without a paid subscription until the process proves valuable. The aim is to create another discovery path for the podcast without overwhelming your calendar, family life, or budget. Your existing podcast episodes already contain material worth repurposing. Choose a top performing episode, turn its transcript into an article, edit it until it sounds like you, and share it on LinkedIn or Substack. Written content can help new readers find your show and give current listeners another way to connect with your ideas. ___ Helping Podcasters Everyday!  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We would love to hear from you - here is our listener survey! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6