The Insider | Ep.4 John Beasley - Red Bull, Monster Energy, Vero
JUL 28, 2020101 MIN
The Insider | Ep.4 John Beasley - Red Bull, Monster Energy, Vero
JUL 28, 2020101 MIN
Description
<p>Welcome to Episode 4 of The Insider with John Beasley the current CMO for Vero True Social. John is the former Head of Brand for Red Bull UK and the former Vice President of Marketing for Monster Energy EMEA. We take a look back over the course of John's unique and successful career as he worked his way from advertising agencies to senior positions at 2 of the biggest soft drinks companies in the world. From developing Virgin campaigns and M&S food radio adverts to leading Red Bull F1 activations and beers with Lewis Hamilton we cover nearly 2 decades of John's career and look at the how brands like Red Bull and Monster Energy have changed the modern landscape of marketing and organisational culture. Beyond knowing every word to the Anchorman movies and being a huge fan of snowboarding, John is now a driving force behind Vero, a new and emerging social media network that is shaking up the game. If you have wanted to understand the mind of the people behind some of the most influential brands in the world, then episode 4 of The Insider with John Beasley will give you a glimpse into this world. </p>
<p><a href="https://vero.co">Discover Vero True Social</a></p>
<p><a href="https://youtu.be/LAkw6g9Qz9U">Steve Peat and Ken Block join forces</a></p>
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