The Intangible Brand

Watch the video on YouTube For decades, business development in engineering firms played second fiddle to the technical work. Amanda Payne built a career proving that wrong. In this episode of The Intangible Brand, Jerry Gennaria and Carl Winstead sit down with Amanda Payne, Vice President and Business Development Director at Horner & Shifrin, to talk about what happens when a firm treats business development as a peer discipline to its engineering work, not a support function bolted on a...

Watch the video on YouTube For decades, the unwritten rule in structural engineering was to stay invisible. Brad Thurman built a career proving that wrong. In this episode of The Intangible Brand, Jerry Gennaria and Julie Hammond sit down with Brad Thurman, Principal and Chief Marketing Officer at Wallace Design Collective, to talk about what happens when an engineer decides the firm's brand matters as much as its work. Brad joined the firm in 1987 as a project engineer and spent a dec...

Watch this episode on YouTube Corey Morris believes marketing isn't a vending machine you shake for quick returns. It's an investment you review and grow on purpose, every single quarter. In this episode of The Intangible Brand, Jerry Gennaria and Carl Winstead sit down with Corey Morris, owner and CEO of Voltage and creator of the START planning process, to explore why so many marketing reports look great and still leave a business no better off. After more than twenty years in SEO and digi...

Watch this episode on YouTube! Jamie Shibley believes the strongest businesses aren't built on transactions, they're built on relationships that are cared for on purpose, every single time. In this episode of The Intangible Brand, Jerry Gennaria and Carl Winstead sit down with Jamie Shibley, CEO of The Expressory and best-selling author of Relationship-First Strategic Engagement, to explore how genuine human connection can become a repeatable business strategy. After twenty years in IT and ...

Watch this episode on YouTube Architecture is often thought of as the art of designing buildings, but Danny Forster sees it as something much bigger: the art of communicating an experience before it exists. In this episode of The Intangible Brand, Jerry Gennaria and Julie Hammond sit down with architect, Emmy Award-winning television host, and founder of Danny Forster & Architecture to explore how storytelling shapes the built environment. Danny explains why architects aren't really deliv...