Show Notes: IntrepidEntrepreneur.net/The-Right-Audience-Johannes-Ariens How much have you accomplished this year? Maybe 2016 has been a big year for you and your company-I know it has been full of surprises for me. My guest on this episode is Johannes Ariens, and he's here for the second time this year to talk about the second project he's successfully launched in 2016. Johannes is sharing how his new project LOGE met its Kickstarter goal in the first week, and what this means for how they're moving forward. We're talking about setting stretch goals and how to work towards them progressively. Johannes is also discussing how he's using multiple channels to drive people to their campaign, and what these channels all bring to the perception of your brand. We're digging into communicating with the right people, not the most people, and giving those people an authentic, inside look at your work. I hope you enjoy this episode – It's part training, part inspiration and 100% entertaining! Bravery and Business Quote "If you push, something's got to happen. No matter what, you're going to learn from that." Johannes Ariens (click to tweet) The Cliff Notes Think about entry-level consumers. How can you make your business or community more accessible to people who might be interested, but inexperienced? Don't be afraid of being uncomfortable. If you're comfortable, you're probably not challenging yourself enough. Push really hard. Either way, something is going to happen and you're going to learn from the experience. Acknowledge what you're bad at. Work on improving those skills and know how to delegate and take advice from experienced experts. Active and engaged followers are much more valuable than many, uninvolved followers. Quality means more than quantity. You don't need a global audience to be effective, you just need to be dialed in to who your audience is and how to connect with them. Figure out what people perceive your intent to be. Know what clients think that you support and work to bring that perception in line with your vision. Know your numbers. How many people do you need to invest in your project? How many purchases? Views? What, specifically, do you need to succeed? Set different kinds of goals. Have immediate goals and then set stretch goals to aim for next. Know where you're heading now and where you're heading next. Make time to talk to people beyond social media. Don't just share what you're doing online, but talk to people that you know and network in person. "If it's uncomfortable, then you're probably doing the right thing" Johannes Ariens (click to tweet) Resources Twitter: @JohannesAriens Kickstarter for LOGE Camp LOGE Radify Show Notes: IntrepidEntrepreneur.net/The-Right-Audience-Johannes-Ariens/