The Truth About GLP-1s, Menopause, And Female Founders (Rebecca Oliver-Mooney)

Rebecca Oliver-Mooney joins James Smith for a conversation that starts with a left-handed can and ends up somewhere far more uncomfortable. Founder of the Raising The Glass network and a drinks industry buyer who has sat on the other side of the table from hundreds of challenger brands, Rebecca explains why most founders put half their message where the shelf will hide it, why GLP-1s are about to reshape what food and drink gets made, and why menopause is the category nobody has been willing to build for yet. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋️‍♂️ Online Coaching: https://www.jamessmithacademy.com Rebecca Oliver-Mooney On LinkedIn - https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/ She explains: ◼️ Why retailers cover the bottom half of your packaging, and what belongs up top ◼️ What GLP-1s actually do to appetite, and why the shame is the bigger problem ◼️ Why menopause is the next outcome-led category in food and drink Chapters: 00:00 Intro 01:26 The Left-Handed Can 03:07 Why Retailers Hide Half Your Packaging 03:42 Ingredients vs Benefits On Pack 04:43 The Conversation About Hiding The Eye 06:19 What Raising The Glass Actually Is 07:55 Was I Being Hypersensitive? 08:44 The Free Mentoring Platform 10:16 Do Men Really Interrupt More? 11:53 Two Women Founders Getting On Shelf 14:18 Toy Trucks And Gendered Play 17:29 Changing Your Political Stance 18:16 Algorithms And Echo Chambers 19:50 Women Coming Into Neutonic 21:26 Electrolytes And The Salt Brands 23:50 GLP-1s: The Real Conversation 24:38 Do You Still Eat On GLP-1s? 28:07 The Shame Around The Medication 30:36 Never Being Hungry Again 32:13 Two Extreme Views On Telling People 36:08 GLP-1s Compared To Insulin 39:20 When Only One Of You Can Afford It 40:53 Wealth, Connections And Starting Again 46:25 Are Men More Driven To Seek Status? 47:59 The Iceberg Model 48:48 Imposter Syndrome 51:11 Raising Investment 53:33 This Candidate Is Probably Going To Be A Man 55:58 Equality vs Equity 58:25 The Employee Who Was Caring For His Mum 59:08 HRT And Dr Louise Newson 01:01:30 Menopause Behind Closed Doors 01:03:32 Anabolic Steroids And Crashed Estrogen 01:04:43 Nothing Is Explained At School 01:06:21 Menopause As The Next Category 01:10:20 Calm, Energy And What Sells 01:15:08 How Buyers Actually Pick Products 01:18:18 The Category Diamond 01:19:06 Smoke And Mirrors For Challenger Brands 01:21:29 Find Your Tribe 01:23:01 You Deserve To Be In The Room 01:25:13 Fake It Till You Make It: The Power Pose Learn more about your ad choices. Visit megaphone.fm/adchoices