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The Joe Rooz Show
Joe Russiello
Can You Win an Election Without Millions? | Chase Russell
OCT 10, 202663 MIN
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Description
Can you win an election without millions of dollars?
Tonight, Joe sits down with political strategist, U.S. Air Force veteran, and author Chase Russell to explore what really wins campaigns in modern American politics.
From operating MQ-9 Reaper drones in the military to leading Gray Eagle Strategies, Chase explains how leadership, mission focus, and execution shaped his approach to political campaigning. They discuss why candidates often become obsessed with fundraising while overlooking what actually connects with voters: authentic messaging, emotional connection, grassroots organizing, and a clear strategy.
The conversation also explores congressional term limits, political consultants, first-time candidates, the influence of money in politics, and how artificial intelligence is changing political advertising and voter outreach. Chase shares the philosophy behind his book, Winning Without Millions, and his work with RightReach and Omni Media Group.
Whether you're considering running for office or simply wondering what really happens behind the scenes of an election, this candid conversation offers a revealing look at the strategy, technology, and human relationships driving modern political campaigns.
Chase Russell Official Website: https://www.chaserussellofficial.com/
Winning Without Millions by Chase Russell: https://www.chaserussellofficial.com/book
Grey Eagle Strategies: https://www.greyeagleco.com/
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The conversation ends. Joe doesn't.
Special thanks to:
Executive Producer Wayne Rankin
Executive Producer Rosanna Rankin
Executive Producer Carolina Jimenez
Executive Producer Angela Wetuski
Executive Producer John Seeley
Producer Karl Nicosia
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(00:01:08) Can campaigns win without millions?
(00:02:33) Air Force service and lessons in leadership
(00:06:36) How Chase got hooked on politics
(00:08:17) Why money makes politics more toxic
(00:11:33) Term limits and banning stock trading
(00:16:04) Why good candidates lose winnable races
(00:19:58) Building Gray Eagle with a different model
(00:22:00) Fundraising myths and doing more with less
(00:25:23) Mistakes first time candidates make
(00:27:42) How politics changes the people in it
(00:32:42) Voter frustration, taxes, and the economy
(00:38:32) Inside the book Winning Without Millions
(00:41:21) When to discourage someone from running
(00:47:01) RightReach and conservative digital strategy
(00:52:14) Where AI helps campaigns and where it hurts
(00:57:31) Tim Tebow, the book launch, and final thoughts
(01:01:00) Joe reflects on strategy and modern campaigns
- Joe "Rooz" Russiello
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https://www.joerooz.com

