Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and it's up to the Imagineers to make it work. Ryan Knutson hosts. 



Further Listening:

 - Disney’s Big AI Dilemma - Disney Gets Into Gambling





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The Journal.

The Wall Street Journal & Spotify Studios

Can $60 Billion Boost Disney's Theme Park Magic?

JAN 28, 202621 MIN
The Journal.

Can $60 Billion Boost Disney's Theme Park Magic?

JAN 28, 202621 MIN

Description

Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and it's up to the Imagineers to make it work. Ryan Knutson hosts.  Further Listening: - Disney’s Big AI Dilemma - Disney Gets Into Gambling Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices