When Coca-Cola announced it was discontinuing Tab, its long-running diet soda brand, it left a small band of fiercely loyal soda fans in the lurch. WSJ's Jennifer Maloney talks about the rise and long decline of Tab, and Ryan goes in search of the elusive pink can.
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The Journal.

The Wall Street Journal & Gimlet

The Agony and Ecstasy of Tab

NOV 25, 202020 MIN
The Journal.

The Agony and Ecstasy of Tab

NOV 25, 202020 MIN

Description

When Coca-Cola announced it was discontinuing Tab, its long-running diet soda brand, it left a small band of fiercely loyal soda fans in the lurch. WSJ's Jennifer Maloney talks about the rise and long decline of Tab, and Ryan goes in search of the elusive pink can.

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