Why Are Black-Owned Businesses Always Expected to Be Cheap?

#43 We say “support Black businesses” until it’s time to pay. In this episode of The Kickback With Keri, we’re having an honest conversation about the pricing double standard Black-owned businesses face. Why are Black-owned brands criticized for charging what their products are actually worth while consumers often accept higher prices from large corporations and luxury brands? We’re breaking down why small Black-owned businesses may need to charge more to survive, the real costs behind running a small business, and why comparing independent brands to big-box retailers isn’t always fair. We’ll also look at what companies like Actively Black give back to the community beyond the product itself—and why quality, mission, customer experience, and community impact should be part of the conversation when we talk about price. If you’ve ever questioned the price of a Black-owned product, wondered why supporting Black businesses can cost more, or you’re a Black entrepreneur tired of defending your prices, this conversation is for you. 🎙️ I'd love to hear your thoughts, send me a voice note. 📲 Connect with me https://www.kerihenderson.com/links 📧 Subscribe to The Kickback With Keri Newsletter https://www.kerihenderson.com/newsletter Enjoying the podcast? Support the show Content Creation Made Easy: Descript for video & audio editing https://get.descript.com/kerihenderson RSS.com for podcast hosting https://rss.com/?via=keri-pod Favorite products https://www.kerihenderson.com/must-haves The links above are affiliate links. I’ll receive a small commission if you make a purchase at no extra cost to you. Thanks for supporting my work! Hey! I'd love to hear your thoughts, send me a voice note.