How to Use Social Media to Scale Your Small Business w/Corine Marie

#48 Going viral on social media can bring millions of views and new customers to a small product-based business. But how do you turn that attention into sustainable business growth? Corine Marie is an author, entrepreneur, and founder of The Bookmark by Corine Marie, the brand behind the viral “bookmark purse” that turns books into wearable accessories. Through social media, Corine has introduced her products to millions of viewers and built a community of book lovers. In this episode, she shares the pros and cons of going viral, how to use social media marketing to grow a small business, and what it takes to manage increased demand. We also discuss how to protect your product designs from copycats through design patents and trademarks, why customer feedback matters when developing new products, and how to turn customer interest into opportunities for business growth. If you're a small business owner looking to grow a product-based business, turn social media attention into sales, and build a brand that lasts, this episode is for you. Episode Links: → Shop The Bookmark https://www.bycorinemarine.com → Follow on TikTok https://www.tiktok.com/@bycorinemarie → Follow on Instagram https://www.instagram.com/bycorinemarie/ 🎙️ I'd love to hear your thoughts, send me a voice note. 📲 Connect with me https://www.kerihenderson.com/links 📧 Subscribe to The Kickback With Keri Newsletter https://www.kerihenderson.com/newsletter Enjoying the podcast? Support the show Content Creation Made Easy: Descript for video & audio editing https://get.descript.com/kerihenderson RSS.com for podcast hosting https://rss.com/?via=keri-pod Favorite products https://www.kerihenderson.com/must-haves The links above are affiliate links. I’ll receive a small commission if you make a purchase at no extra cost to you. Thanks for supporting my work! Hey! I'd love to hear your thoughts, send me a voice note.