Rage Bait Marketing: How to Spot It and Build a Brand People Trust

#44 Ever scroll past a brand’s controversial post and feel yourself getting pulled into the argument? That reaction may be exactly what they’re counting on. So how do you build a brand people trust, protect your intellectual property from copycats, and avoid getting played by brands that profit from your outrage? In this Kickback Briefing, I break down the controversial Converse ad and the rise of rage bait marketing, the OutKast intellectual property lawsuit involving rapper Ovrkast, and the NFL’s brand identity and authenticity issues, including lessons from Colin Kaepernick and the league’s approach to social justice messaging. In this episode, you’ll learn: How to recognize rage marketing before you engage, and why brands use controversy to stay in the algorithm How to build brand trust and loyalty through authenticity, and why mixed messaging damages your brand identity Why knowing your target audience, brand values, and what you want to be known for is the foundation of a strong brand Why intellectual property protection matters for small businesses and creators, and what trademarking your business name can protect What the NFL, OutKast, and Converse can teach entrepreneurs about brand strategy, marketing, and building a business people trust Episode Links: → All Hip Hop → Law Commentary 🎙️ I'd love to hear your thoughts, send me a voice note. 📲 Connect with me https://www.kerihenderson.com/links 📧 Subscribe to The Kickback With Keri Newsletter https://www.kerihenderson.com/newsletter Enjoying the podcast? Support the show Content Creation Made Easy: Descript for video & audio editing https://get.descript.com/kerihenderson RSS.com for podcast hosting https://rss.com/?via=keri-pod Riverside for podcast recording https://affiliate.riverside.com/keri-pod Favorite products https://www.kerihenderson.com/must-haves The links above are affiliate links. I’ll receive a small commission if you make a purchase at no extra cost to you. Thanks for supporting my work! Hey! I'd love to hear your thoughts, send me a voice note.