Why Black-Owned Businesses Cost More (and How to Price Without Apologizing)

#43 Why do Black-owned businesses cost more and why do customers question the price? In this episode, we're talking about Black-owned business pricing, the real cost of running a small business, and the complicated expectations around “support Black businesses.” Why are Black-owned brands criticized for charging what their products are actually worth while consumers often accept higher prices from large corporations and luxury brands? We're breaking down the pricing double standard, why independent businesses may need to charge more to survive, and why comparing a small business to a big-box retailer isn't always fair. We also look at what brands like Actively Black offer beyond the product itself, including quality, customer experience, mission, and community impact and why those factors matter when deciding whether something is “worth the price.” If you've ever questioned the price of a Black-owned product, wondered why supporting Black businesses can cost more, or you're a Black entrepreneur struggling to price your products without apologizing for the cost, this conversation is for you. 🎙️ I'd love to hear your thoughts, send me a voice note. 📲 Connect with me https://www.kerihenderson.com/links 📧 Subscribe to The Kickback With Keri Newsletter https://www.kerihenderson.com/newsletter Enjoying the podcast? Support the show Content Creation Made Easy: Descript for video & audio editing https://get.descript.com/kerihenderson RSS.com for podcast hosting https://rss.com/?via=keri-pod Riverside for podcast recording https://affiliate.riverside.com/keri-pod Favorite products https://www.kerihenderson.com/must-haves The links above are affiliate links. I’ll receive a small commission if you make a purchase at no extra cost to you. Thanks for supporting my work! Hey! I'd love to hear your thoughts, send me a voice note.