260. From Zombie Mat to Five-Star Success with Emily deSousa

Send us Fan Mail Welcome back to the Laundromat Resource Podcast! In Episode 260, Jordan Berry sits down with Emily DeSouza, a dynamic new force in the laundromat industry who’s turning heads in San Diego. From buying a zombie mat plagued by broken machines and a rough reputation, to building a thriving, community-centered business with hundreds of five-star reviews in just a few months, Emily DeSouza shares her inspiring journey of transformation.  Tune in to hear how her background in customer success, passion for branding, and genuine dedication to people have set her laundromat apart—even with stiff competition just across the street. Whether you’re a veteran owner, an aspiring laundromat entrepreneur, or just love a good comeback story, this episode is packed with practical wisdom, candid advice, and a reminder of the impact one business can have on its community. In this episode, Jordan & Emily Discuss: 00:00 Vended Laundry Experience announcement 09:15 Discussing app benefits for laundromat 15:27 Opening Successfully Without a Grand Reopening 21:01 Enduring Difficult Sellers 22:39 Setting the initial pricing strategy 29:05 The importance of career alignment 37:18 Hiring the first employee 42:35 Building community connections 44:55 Making action plans for others 49:30 Renting a van for business 56:21 Positive customer feedback 59:46 Managing laundromat operations 01:07:46 Using discount code for gifts Connect with Emily deSousa Website: Pacific Beach Laundry Co Free Strategy Zoom Call with Jordan: https://calendly.com/laundromatresource/free-strategy-call?back=1 🔗 Resources and Links: laundromatresource.com/resources Laundromat Resource [email protected] https://laundromatdfy.com/ Vended Laundry Experience Anaheim Get your ticket now and save $25 with code LR25!** Register here: https://vist.ly/5npxq Show Notes laundromatresource.com/show260 Connect With Us YouTube Instagram Facebook LinkedIn Twitter TikTok