191 - Why Law Firm Marketing Must Start at the Top - With Karen Clarkson

My guest on this episode is Karen Clarkson, Head of Community and Communications at LawNet, a member-owned network of almost 70 SME law firms across the UK and Ireland. Karen started her legal marketing career 14 years ago and worked her way up to become Marketing and Business Development Director at her previous law firm. Karen now works closely with law firm leaders and their teams across the LawNet membership, giving her a broad perspective on the challenges firms are facing, how the role of marketing is evolving and where firms could be getting more from their marketing expertise. In this episode, we’re covering why marketing must happen at the top for firm-wide performance. What does ‘marketing’ actually mean, as it’s not just about posting on LinkedIn, is it? How does marketing from the top differ from a marketing team doing marketing? What are some of the first steps a law firm owner or partner can take to start implementing these strategies? To find out more about Karen go to: www.lawnet.co.uk About Myerson Connections: Myerson Solicitors is a 100% employee-owned independent law firm based in Altrincham, Greater Manchester. Myerson supports many other law firms across the country daily through its referral network, Myerson Connections. Not only does Myerson help other law firms with referrals, but it also provides free peer-to-peer education, knowledge sharing and practice management support. Discover more at http://myerson.co.uk/connections . About Dan: Currently, Dan is seeking a London Law Firm turning over £1.5M to £6M to invest in, so if you are interested in receiving investment to grow or sell your law firm or know someone who might be, please contact Dan on: [email protected] Dan can also show you strategies that have increased his clients' law firm revenues by 15% to over 300% in one year while reducing their workload by more than half. To find out more about Dan and his programs, click here: https://www.danwarburton.com/ Or add Dan on LinkedIn here: https://www.linkedin.com/in/authordanwarburton/ Proudly edited with finesse by Mike at Making Digital Real ✨