The Level Up Podcast w/ Paul Alex

Why do most businesses fail—even when founders are working nonstop and doing “everything right”? In this episode, Paul Alex sits down with Eddie Hartman, co-founder of LegalZoom, to break down why 72% of businesses don’t make it and what separates sustainable companies from the rest. Eddie explains why pricing is often misunderstood, how entrepreneurs confuse value with revenue, and why relying on a single growth engine eventually stalls most businesses. Drawing from his experience building LegalZoom and advising founders at every stage, he shares practical frameworks around perceived value, customer retention, negotiation, and profitable growth. If you’re an entrepreneur, business owner, or leader trying to scale without burning out or bleeding profit, this episode will challenge how you think about sales, pricing, and long-term strategy. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Follow the guest: @legalzoom Looking for a secondary source of income or want to become an entrepreneur? 👉 www.CashSwipe.com FREE copy of my book “Blue to Digital Gold – The New American Dream” 👉 www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

High performance doesn’t always equal fulfillment—and for many men, success at work hides chaos at home. In this episode, Mitchell Osmond breaks down why so many driven, high-achieving men feel disconnected in their marriages, overwhelmed in their personal lives, and silently burned out despite outward success. Mitchell shares his raw journey from financial stress, addiction, and near divorce to rebuilding his mindset, body, marriage, and leadership from the inside out. We dive deep into radical ownership, identity, unhealed childhood trauma, masculine purpose, and why discipline without inner work eventually collapses. Mitchell explains how men can lead powerfully in business without sacrificing their family, health, or peace of mind—and why true leadership always starts at home. This conversation is for men who are winning publicly but struggling privately—and are ready to fix the real problem. 🎙 Guest: Mitchell Osmond 📲 Instagram: @dadnationco Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: 👉 www.CashSwipe.com FREE copy of my book “Blue to Digital Gold – The New American Dream” 👉 www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people don’t fail because of lack of effort, motivation, or discipline — they fail because of a belief they don’t even know they have. In this episode, Paul Alex sits down with Shelly Lefkoe, co-founder of the Lefkoe Institute and one of the world’s leading experts on eliminating limiting beliefs. With over 35 years of experience, Shelly breaks down how unconscious beliefs are formed, why positive thinking doesn’t work, and how the stories you absorbed early in life may still be controlling your success today. You’ll hear real examples of how beliefs like “I’m not good enough,” “mistakes are bad,” and “success requires suffering” silently drive procrastination, burnout, fear, and self-sabotage — even in high achievers and entrepreneurs. Shelly also explains the critical difference between behavior patterns and beliefs, and why lasting change only happens when beliefs are eliminated at the root. If you’ve ever felt stuck repeating the same cycles, pushing harder without real progress, or wondering why you know what to do but still don’t do it — this conversation will hit home. Connect with Shelly Lefkoe on Instagram: @shellylefkoe Learn more and access her free resource here: 👉 https://recreateyourlife.com/free/benefits-2025.php Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies: www.CashSwipe.com FREE copy of my book “Blue to Digital Gold – The New American Dream”:www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Innovation doesn’t fail because companies lack ideas—it fails because leadership and culture aren’t built to support change. In this episode, Paul Alex sits down with Bud Caddell, founder of NOBL (nobl.io), to break down what actually stops organizations from executing on bold ideas. Bud shares real-world lessons from working with global brands and fast-growing companies, explaining how misaligned incentives, poor leadership behaviors, and broken decision-making systems quietly kill innovation. He also reveals what leaders must do differently to build cultures where change doesn’t just start—but actually sticks. Whether you’re an entrepreneur, a team leader, or building from the ground up, this conversation will reshape how you think about leadership, culture, and execution. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: 👉 www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold – The New American Dream” 👉 www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What if mastering a few simple AI skills could completely change your income in 2025? Today, Paul Alex brings on AI powerhouse Alicia Lyttle (@alicialyttle) to break it all down. Alicia has spent more than 25 years in the online space, built multiple multi-million-dollar businesses, trained governments and universities worldwide, and became one of the top voices in AI literacy. Today, she reveals how anyone—from total beginners to seasoned entrepreneurs—can leverage AI to level up their income, productivity, and opportunities. From shutting down her digital marketing agency overnight to going all-in on AI, Alicia shares the mindset shifts, tools, and strategies that helped her become one of the most sought-after AI consultants in the world. She explains how entrepreneurs are cutting production time from weeks to hours, why AI literacy is now the #1 skill on LinkedIn, and what you must learn immediately to stay ahead of the coming workforce shift. Whether you’re building a business, pivoting careers, or simply trying to future-proof your skills… this conversation will change everything you thought you knew about AI. Your Network Is Your Net Worth! Make sure to add me on all platforms: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out my companies below:www.CashSwipe.com Get your FREE copy of “Blue to Digital Gold – The New American Dream”:www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices