The Link Up - Data Model Calibration

Welcome to The Link Up podcast by Customer Link! Salesforce is a powerful platform that offers a wide variety of products and features. The Link Up is dedicated to guiding you towards Salesforce greatness by explaining the best practices and topics you need to pay attention to during your Salesforce journey.  In this episode, we'll discuss the critical importance of data quality. (00:00) - Intro (03:21) - How does the need for a platform like Salesforce arise? (06:11) - Common combinations with Marketing Cloud (11:17) - Obtaining and maintaining qualitative data, without duplicates (18:37) - Frameworks for importing existing data (23:33) - Building a 360° view (31:15) - Main implementation concerns (33:33) - Conclusion Follow us on LinkedIn: https://www.linkedin.com/company/the-customer-link/ Follow us on Instagram: https://www.instagram.com/customerlink/