Why Great Salespeople Still Lose Deals

Even the best salespeople lose deals. But why does it happen, and what can we learn from it? In this episode of The Luxury of Choice, Steve Vaughan is joined by fellow george james trainers Jonathan Cooper and Jonathan Slasinski to explore the mistakes, assumptions and missed opportunities that can cost us business — including the story of a $2 million deal that slipped away. We discuss the importance of listening, the dangers of complacency, understanding customer risk, identifying the real decision-makers and knowing when to walk away. Plus, why great salespeople take responsibility for their losses, and why having a clear next step is essential. Practical advice for anyone selling into the laboratory, life science and technical B2B markets. Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche,  Jayne Green  and Jonathan Slasinski are Sales Trainers from george james ltd.  You can email the show at:  [email protected]  The trainers on LinkedIn:  Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/ Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/ Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/ Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/ Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/ Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/ Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/ george james training website https://georgejames-training.com/