ExchangeWire's MadTech Mailbag & Apple's Ad Tech Restrictions

What does a reimagined approach to targeting look like? Is a new prediction economy emerging in advertising? In this mailbag edition of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join John Still, head of content, to answer our listeners' burning questions on ad tech and media. They also examine Apple's explanation of its latest ad tech restrictions... Thank you to Azerion's Roxanne Harley and DAIVID's Barney Worfolk-Smith for this month's questions! ••• 0:00 Introduction 0:49 Apple defends ad tech restrictions 2:39 Ciaran interrupts… 3:14 … back to Lindsay’s point 13:28 Mindset & receptivity marketing 23:09 The prediction economy 35:49 British pop stars and wine