The World’s Best-Selling Limoncello Didn’t Happen By Chance | Micaela Pallini | Pallini | Ep. 131

Join The Maffeo Drinks Substack for Episode Analysis! Chris Maffeo is welcoming Micaela Pallini, the fifth-generation CEO of Pallini and the chemist behind its premium Limoncello di Amalfi. How does a 150-year-old family company keep reinventing itself without ever betting the business? Why did the world's best-selling Limoncello go export first and reach Italy only through duty free? How do you brand a category where half of it is still sold unbranded? And what does it really take to be ready when a trend finally arrives? Find all episodes featuring Micaela Pallini at themaffeodrinkspodcast.com. Timestamps: 00:00 Rome Neighbors Meet 00:26 150 Years of Pallini 01:42 From Anise to Exports 05:05 Healthy Family Growth 12:08 Betting on Limoncello 13:37 Amalfi Recipe Secrets 18:23 Rome Duty Free Breakthrough 24:27 Spritz Boom After Covid 27:21 Branding in Unbranded Bars 29:11 Zero Proof Limonzero 34:07 Chemistry Behind the Blend 40:04 Taking Over as CEO 44:57 Legacy and Final Thoughts This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.